End of Brands

Stolen from digiki's site:

An article from the poorly-named magazine Wired about the decline of brands.

The basic idea is that consumer loyalty is down and that no one will pay a premium for brand goods anymore. Prices are down and quality is up, but satisfaction is low. According to Barry Schwartz, the decline in satisfaction is directly linked to the staggering number of products on the market (Read his groundbreaking "The Paradox of Choice: Why More is Less.")

Alas, a company can no longer hide behind the brand name/image, but has to make good products. The Triumph of Content over Form!

Posted by marxy at November 7, 2004 6:47 PM