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October 18, 2004
The Decline of the Japanese Music Market, Part Two
| 3. Everyone Wanted to be a DJ (in 1999)
When the indie kids fought to "save" vinyl records from extinction in the early 90s, I doubt they knew that five years later Japan would become the world's largest market for analog discs. There was moderate growth up until 1998, but suddenly in 1999, the market went "off the wall" and sales more than doubled up to 3.6 billion yen ($33 million). Most of the growth was in domestic releases (ie, they were pressing both Japanese dance music and JPOP onto collectible vinyl.) Vinyl sales for Western music grew only moderately, but it is unclear from the data whether this only means Japanese-pressings of Western music or sales of records from Western labels. But by the next year, vinyl sales were already down by almost one-half. Now in 2003, vinyl sales are even less than in 1994. Everyone apparently realized very quickly that you can't do anything with turntables besides listen to other people's music and "playing" their fancy "instrument" required going out and buying records with only one song for $10 a pop. The quick peak of the numbers show that the whole record boom was nothing but a short-lived fad. |
Dance music is dead, and the only people still going to clubs here are either young kids or the remaining true believers. Also, the CDJ systems available - like Technics' unbelievably cool SL-DZ1200 and the Vestax system that uses infrared technology to let the user scratch on an unrelated record to control a CDJ unit - singlehandedly destroyed vinyl's advantage in ease of manipulation. I rarely see anyone outside of hardcore dance music "headz" still using vinyl to DJ here in Tokyo.
And if it's dead here, it's more dead everywhere else, no? When I left NYC in 2003, the hipsters looked down on anyone with any intention to do anything other than just spin Smiths records.
The whole DJ Shadow school of "I only scratch and sample the original vinyl release" is over. See you on Ebay, JoshDavisSF(72). If you have any old E.L.O., drop me an email.
Posted by marxy at October 18, 2004 6:45 PM
Comments
I've been reading your articles and find them very interesting!
I remember hearing somewhere (can't recall where exactly) that Japan has only one press for vinyl. Do you happen to know if that's correct?
Posted by: Patrick at October 20, 2004 11:22 PM
thaanks.
yes, there was (still is?) only one vinyl pressing factory in Japan, Toyo Kasei. during the big boom, they were so back logged that people would press in America and reimport.
Posted by: marxy at October 21, 2004 1:17 AM
