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May 19, 2006
Exclusive Interview with Garry Winterfeld
 | I know what you are thinking - how did you get Garry Winterfeld to appear on your blog? And who is Garry Winterfeld? Garry Winterfeld is one of the world's most successful jingle writers - responsible for the initial Cherry Coke advertising campaign and three others. ("Ch-Ch-Ch-Cherry Coke. It's outrageous. Ooh, Ch-Ch-Ch-Cherry Coke.") Winterfeld now lives in Fort Lauderdale, Florida, only emerging from retirement to speak at various conventions for advertising composition. |
Marxy: I appreciate you agreeing to this chat interview.
Garry Winterfeld: No, problem. Thanks for inviting me. Is this chat expensive?
M: No, it's free.
GW: Great.
M: So, how did you get the inspiration for your Cherry Coke song?
GW: Oh, that's a funny story.
(three minutes later)
M: Do you mind telling me some of the story?
GW: Sorry. Yes, it was 1985. A summer night. I was sipping manhattans and felt a big bloated. Friday night I was at home - a bit bound-and-hagged, if you will. Some cob nobbler from the office kept calling me about some new drink for Coca Cola, but he couldn't tell me what the drink was. "Just write the jingle," he would say.
M: Sounds like a challenge.
GW: Yes, it was. Total harsh realm. You can't understand what a lamestain this guy was. Anyway, I kind of imagined it was Cherry Coke from the way he was talking about the ingredients and so I scored a score score up. I wanted to emphasize the CH of the word "cherry." And I realized that there was only word in the whole dictionary that could describe what it would be like to add cherry flavoring to Coke: "outrageous." The tom-tom clubs up in corporate didn't get it at first, but then I added the word "new" and that was that.
Marxy's sister: Well, I thank you for your time.
GW: No, thank you.
Posted by marxy at May 19, 2006 4:58 PM
Comments
I disagree with the bit of this post where you say "Japan is a nation in terminal decline" and think you should remove it.
Oh, I see you have! Nice work!
Posted by: Momus at May 20, 2006 1:39 AM
one trick pony: 1
marxy: 0
Posted by: r. at May 20, 2006 4:30 AM
Don't bow beneath pressure. Put it back. ;)
Posted by: random google crawler #364 at May 21, 2006 4:45 PM
Marxy, what's your view on Lordi winning the Eurovision Song Contest? And what do you think of ESC in general?
Posted by: Just some guy at May 21, 2006 7:42 PM
I disagree with the bit of this post where you say "Japan is a nation in terminal decline" and think you should remove it.
Are you going senile already? You did this joke like a week ago. I get it, I get it.
Posted by: marxy at May 21, 2006 8:06 PM
I think he's just kind of lost track since he started having fun in new york. It's been a long time since his last anti-us entry too; since about 2 days after he touched down.
He's distracted...
Posted by: nate at May 22, 2006 3:38 PM
I think he's trying to spark up the comment roll on these non-Japan posts. What a dear.
Posted by: marxy at May 22, 2006 5:52 PM